Module 5 - Data Exchange
Reveal as a provider of APIs, Secure Data Shares, and Clean Rooms
Single Source API
Reveal implements a Single Source API that supports programmatic, planning/buying, and analytical OOH workflows. Approved AMS metrics are made available in a versioned API with rigorous logging, strict role-based access control, and aggregation thresholds. Documentation is available in the Reference section. An additional guide is provided for understanding the AMS Query DSL Reference
Clean Room Environment
Reveal enables privacy-preserving clean room workflows that allow advertisers and approved partners to analyze AMS-approved measurement outputs alongside their own first-party data without exposing person- or device-level information.
AMS outputs (e.g., Audience impressions, Reach, Frequency, and GRPs) are delivered into secure clean room environments as aggregated, threshold-enforced datasets with explicit exposure-layer labels and model version metadata. Advertiser or agency data is independently onboarded using pseudonymized identifiers under their own governance controls.
All analysis occurs through approved, query-based workflows. No party has direct access to the other’s raw data, and all results are aggregated and logged prior to export. Outputs are limited to analytical summaries such as lift tables, reach and frequency analyses, and modeling inputs.
Reveal does not perform attribution, outcome modeling, or audience re-weighting within the clean room. Its role is limited to governed delivery of AMS-approved outputs, enforcement of privacy and access controls, and preservation of auditability and methodological integrity.
Architecture Diagram
+----------------------+ +---------------------------+
| Advertiser / | | AMS Data Provider |
| Agency First-Party | | (Reveal – Module 5) |
| Data | | |
|----------------------| |---------------------------|
| • Conversions | | • AMS Metrics |
| • CRM / Sales | | - Audience Impressions |
| • Web / App Events | | - Reach / Frequency |
| • Offline Outcomes | | - GRPs |
| | | • Exposure Layer Labels |
| | | • Model Version Metadata |
+----------+-----------+ +-------------+-------------+
| |
| Privacy-Safe Upload | Privacy-Safe Upload
| (hashed / pseudonymized) | (aggregated, thresholded)
| |
v v
+------------------------------------------------------+
| Secure Data Clean Room |
| (e.g., Snowflake, Databricks, AWS) |
|------------------------------------------------------|
| • No raw row-level data access |
| • Role-based permissions |
| • Query-based execution only |
| • Enforced aggregation thresholds |
| • Full query & access logging |
+--------------------+---------------------------------+
|
| Approved Analytical Queries
| (Lift, Reach De-duplication,
| MMM Inputs, Attribution)
v
+------------------------------------------------------+
| Aggregated Outputs Only |
|------------------------------------------------------|
| • Reach & frequency summaries |
| • Market / campaign-level exports |
+------------------------------------------------------+
Updated about 2 hours ago